The Grand Opening week will culminate with a J.Genevieve UNLEASHED Art Bash at the HQ located at 209 South Main Street from 7 – 11 p.m. on Oct. 4. The festivities include an interactive graffiti mural led by the artists of Laced and Found, complimentary tequila cocktails with a take home cantarito, queso bar compliments of Hecho en Queso, eclectic record spinning by DJ Mitch of Belton,  a silent art auction and local artist showcase and higher end raffle drawings. 

Artists featured at the HQ will be present along with Jess to meet and mingle with J.Genevieve’s guests and all Salado based artists have been invited to feature one piece at the event celebrating the local legend of the mermaid Sirena.

Tickets to the Art Bash are $10 in advance, $15 at the door and children 12 and under are free.

A portion of the proceeds from the evening will go to benefit Sirenafest’s All Abilities Playground Project in Salado. Mall makes it clear that “I want folks to understand that it’s an important facet of J.Genevieve to support talents and pursuits that challenge, transform and uplift our community and those who travel to visit and encounter us in this unique corner of Texas.” Mall expresses that through the J.Genevieve brand by housing art from featured local artists as well as herself and by supporting causes like the Sirenafest All Abilities Playground Project.